Rui Zhu is a Distinguished Scientist in the Modeling and Simulation group at the Clinical Pharmacology Department in Genentech. She has 10+ years’ experience in Pharma industry and is an enthusiastic contributor to the Clinical Pharmacology and Quantitative Pharmacology Society. Currently, Rui is co-leading the IQ real-world data (RWD) working group focusing on promote awareness and inspire new ideas and insights in using RWD to address clinical pharmacology questions in drug development and approval.